No one is free of sin when it comes to UX UI design, and it is important not to make mistakes that will cost a lot to your business. Learn about what these deadly sins are to avoid them and how to be free of temptation.
It is no secret that today any technological solution must be designed not only to solve a need or problem in particular, but to offer the user a pleasant experience at all levels, including an intuitive, simple and fast interface as well as a good user experience. The project’s real success will depend on this.
But, what is failing when a software project does not meet the expectations of your company or those of your own customers? Here we have the 7 Deadly Sins every good software development should avoid in UX UI design and some key rules to reach heaven.
PRIDE: believing you know so much about the user that you think it’s not necessary to ask yourself who he is
It may seem an obvious mistake but is one of the most frequent. And is most probably the reason why you can’t increase your sales or why your company invested hundreds of dollars in technological solutions without success.
Make sure you have a clear idea -especially the company that develops the solution- for whom the solution is intended, how they behave or what they do. To commit this sin also means starting to develop the project in a more systematic way: first thinking about how to program or how to make the program behave in a certain way, ignoring that the user may need to learn how to use that system, which will result in slower implementation and increasing costs.
Rule to prevent this sin: guarantee that the development company you work for have the ability to research, analyze and determine who the users are in order to identify their motivations and expectations. It is important that the professionals perform this research have a wide-ranging profile (client-centered) that enables them to solve both technical aspects and understand the customer needs.
SLOTH: letting the user make all the effort
This sin “condemns” any good intention of development. An ideal interface or design has to be intuitive, easy to use and obvious to the users, which means that you must avoid making them think too much about where to find what they want or have to guess what to do on the platform. A user who has to guess how to use the application or needs to spend much time in finding the functions, will be frustrated quickly and cease to use it, which means that the investment is being wasted.
This often happens when professional UX / UI designers think that the user will respond to the tool in the same way they do. The logic behind the designers or their company is far away from the logic of the user, so it’s necessary to think carefully.
Rule to prevent this sin: investigate, analyze, think about how your user behaves, create a map or navigation route of the platform that lets you see how complex the tool is to understand and find a way to make it as intuitive as possible.
LUST: sacrificing usability for design
Closely linked to the second sin, it is often believed that an aesthetically striking design is sufficient to satisfy both the customer and the person using the application. However, the truth is that when all efforts are concentrated only in this area the usability is at risk, making it difficult for users to interact with the application and thus creating a bad experience.
Rule to prevent this sin: find a balance between design and usability, making heuristic evaluations, information architecture, user definition and development testing during each stage.
GREED: not sharing a different solution when the company requires it
A situation that often occurs is when the development company starts working based on the solution that the hiring company thinks is best. Most of the time you know your problem and what you want, but you may not know well which design fits best for your needs.
Sin is when the development company doesn’t advise their clients or offer more efficient options with higher profits for their business. The team you hire should be able to analyze the details and complexities of the company to provide a UX / UI design that’s efficient and optimum.
Rule to prevent this sin: allow the development company to analyze in depth the pros and cons of the solution you think is ideal and listen to the alternatives they offer and that will be tailored to your needs.
ENVY: copying the solution that worked very well for your competidors, thinking that it will work the same with you
So you noticed that your number one competitor implemented a technology solution that helped him improve productivity and increase sales and you are thinking of copying the same idea for your business? Do not fall into this mistake.
Wanting what the other one has and believe it will work the same way in your business is a serious mistake that can cost you a lot. Remember that no two businesses are alike, so a solution can’t simply replicate. What works for one may not work well for another.
Rule to prevent this sin: do not look over your shoulder to see what you can copy; learn from the best practices and adapt them to your own business. Make sure the development company understands the core of your business to find the precise solution to your need.
6. GLUTONNY: wanting to serve everything on the same dish
As discussed in sin #2, there is nothing more annoying than having to think hard about how to use an application or a particular technological solution. Include also the mistake of adding additional information that the user is not needing or requiring. Generally this happens when the focus of the role or purpose of the application is lost: to connecting people, storing photographs, making calls, etc. And you begin to want to be a “bit of everything”: chat, photo editor, geolocation app, etc. With the excess of properties you are at risk of confusing the users and divert them from what the function of the application is.
Rule to prevent this sin: You need to have clearly defined objectives to meet the technological application and offer only the essentials. Do not expect it to do everything, focus on one subject and do it well.
WRATH: not correcting mistakes in the testing process
Testing undoubtedly is the most effective way to detect weaknesses of the application and, therefore, find the best solution. Without testing -from the beginning to the end of the project – is not possible to know if the work is being well done and meets expectations.
Developing a product without giving enough importance to the adjustments suggested in the testing process, or worse, without a team of qualified and skilled professionals in testing, it means it has been mistakenly assume that what is designed is going to work for users and the company. In the end, not testing it may possibly impact on rework and increased costs that weren’t estimated, what will definitely make them angry.
Rule to prevent this sin: test each of the stages of the development process, and while doing that, make the necessary adjustments to deliver a high quality product.
To sum up
From a business perspective, it is important that when you are considering hiring a development company – no matter the technological solution that you have in mind – get to the best ones, which are those companies that can offer development services from a more holistic and less systematic perspective, that can create a UX UI design where the interests of the users of the product are taking into account, thus ensuring optimum development and implementation and providing the best alternative to meet your objectives.
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