What are the advantages of good user interface design? Here are a few of the great benefits of having a good UI design for your business.
Nowadays, businesses need to have a strong online presence in order to succeed, and having a good website or app is fundamental for this to happen. Here is where user interface (UI) design takes action and plays a vital role.
When planning to build a new website, app, or even an internal tool for your own company, appealing user interface designs can ensure better results, help you generate more traffic, and keep your visitors engaged and retained.
In the following lines, we dive into the main principles of UI design and list some of the benefits businesses can get from good UI design.
What Is User Interface Design?
First, let’s start differentiating the term user interface from user experience. While user experience (UX) focuses on the overall experience that someone has on your website, user interface (UI) focuses on the overall look and feel of a website. Although they are separate things, these two elements usually work hand in hand and sometimes overlap.
UI design refers to the process of making something look in a certain way while maintaining functionality. It is the way a website, app, or system interacts with users, the overall design, and how information is presented through diverse UI elements in order for someone to navigate your site and make decisions. It is all about structure and communication.
In simple terms, UI is the design of the user interface for websites or applications in order to facilitate usability and improve user experience.
Why Is UI Design Important for Businesses?
UI design is very important when developing a website or application and should never be overlooked.
Simply put, UI design is one of the main ways to increase a website’s traffic and therefore move towards higher conversion rates. It is what makes people have a good user experience with a site and thus become loyal customers.
Even the smallest adjustment in UI design can have a great impact. Basic changes such as shapes of buttons, colors, typography, or how information is distributed can determine whether people stay on your site or if they leave because it ends up being difficult to interact with.
Main Principles of a Good User Interface
When creating user interfaces, most designers follow interface design principles in order to have successful results. Here are a few principles to take into account:
- Simple Design: Simple interfaces are better. Use clear language and avoid inessential elements or complicated designs that may lead to confusion.
- Consistency is key: Make sure to use common and familiar UI elements across your website. This will ensure users understand more quickly how your site works.
- Easily navigable menus: Don’t make your menu hard to find. Guarantee that every part of your website is clearly labeled on the navigation menu and place them in strategic places where users can find them.
- Adequate typography: Test out different typographies and choose the one that fits your page.
- Colors and textures: Make sure they are appropriately used to draw the attention of the user.
- User control: Give your visitors as much control as possible and make sure your website has the option to quickly undo whatever they are doing if they need to. Also, include default options, pre-filled forms, and more.
- Accessibility: Confirm the interface is accessible and visible for every type of user. Try to identify those key elements that will get the user to where they need to be.
Content related: 5 reasons to invest in good UX/UI design
Benefits of a Well-designed Ui Design
1. Acquisition of new customers
Having a successful UI design contributes to a positive user experience, becomes a competitive advantage, and acts as a key brand differentiator. When you offer a good design, your customers feel more comfortable while using your application. In that way, you can attract new customers and consequently increase sales. Good user interface design is a great advantage to enhance business and maximize revenue opportunities.
2. Increased customer engagement and retention
An appealing UI design enhances customer engagement and helps you retain the customers you already have. If you develop a good interface that simplifies research and navigation, you will not only attract new users or avoid user frustration, but you will also make them want to continue their digital experience. In that way, there is a lower probability of bounce and a higher conversion rate.
3. Brand loyalty
Related to the previous point, with interactive and good-looking UI designs, you have better chances of retaining your customers and can convince them to stay loyal to you and your brand.
4. Increased productivity
If your product is well-designed and has a user-friendly interface, where customers can navigate easily, then search time will decrease, and users will fulfill their needs in a faster and more efficient way. This leads to an improvement in terms of productivity, both for the user and the brand.
5. Lower development and training costs
Having a user-friendly and intuitive interface from the very beginning can help avoid future problems, such as correcting navigation errors, adjusting the design so that it is more functional, or erasing useless functions and features. However, a well-designed interface causes fewer problems for designers, avoiding additional costs and reducing time and effort.
6. Lower customer support costs
Often, when websites are difficult to understand, users express issues or concerns when navigating the interface. However, if the interface is intuitive and practical, customer contact with support services will be less frequent. In this way, companies can benefit by reducing customer service costs. A simple and well-designed interface minimizes the occurrence of errors and unnecessary operations that may occur during the browsing process, thereby avoiding high customer service costs.
For more tips, do not miss this infographic: 10 things you must do in UX/UI experience
In order to have a successful online presence, it is essential to have a user-friendly interface. Every company, no matter its size, must consider UI design as a consistent and fundamental part of their business strategy.
With good UI design, you have fewer problems, increased user engagement and retention, better functionality, and a strong bond between your customers and your website.
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