What is the Metaverse and why it matters

What is the Metaverse and why it matters

Ready to dive deep into a buzzing topic? Learn all about the Metaverse and why it matters to keep up with it!

There’s no hiding behind the fact that the term ‘Metaverse’ has become a buzzword throughout the most recent months. Perhaps what sparked this was Facebook’s revelation in October that it was rebranding as Meta and committing at least $10 billion in metaverse technology. But it’s not just Facebook that’s driving the trend. Other franchises, like Pokémon Go’s developers Niantic, Epic Games, Morgan Stanley, and a bunch of others, all announced huge budgets solely dedicated to developing their own metaverse platforms. 

Let’s start off with the basics; What is the Metaverse? 

To begin with, the term “metaverse” was first recorded in the 1992 novel Snow Crash, during which its characters used the Metaverse to escape a gloomy reality. Fast forward a couple of decades, technology reached the stage where the Metaverse may transcend science fiction and evolve into something real. 

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Thinking about it, the phrase “Metaverse” is a fairly broad one. In general, it refers to online environments that allow individuals to connect in a more engaging manner than a regular website. Imagine donning a virtual reality headset and operating an avatar that represents yourself in a virtual environment where you may freely move about and interact with others, just as in real life. 

But that’s not only it! The Metaverse is not a single product, a game, or the creation of one corporation. It’s closer to a 3D world wide web, with immersive and interconnected businesses, data, entertainment, and communication technologies. In some ways, it’s a digital representation of how we live in the real world.

The Potential of the Metaverse? 

We can all agree that the Metaverse’s potential is practically endless. To get a grasp on it, though, Mark Zuckerberg and his team released a video that goes over the possibilities, and we thought they did a pretty good job at scratching the surface. 

He explains how 3D avatars will be the main mechanism by which we interact and communicate with someone in the metaverse. Indeed, these avatars could become as common as profile pictures. You’ll have multiple avatars based on what you’re doing. There will be one for business and another for leisure. Many physical items, such as displays, will be holograms inside the virtual world.

In a few words, Mark Zuckerberg highlighted how we could:

Take Entertainment to a Whole New Level

The Metaverse has the potential to have a wide range of effects on society. It can, for example, be utilized by those who are unable to participate in activities in person due to distance, illness, or any form of disability. Its impact on entertainment will be extensive as it has the possibility to change how we engage in live events like concerts and sports events. Just imagine having the chance to endure a stadium-like experience of a Lionel Messi hat-trick at a World Cup Final being played halfway across the world. Well, perhaps he would have retired by that time, but you get the point, right?

Give More Opportunity To Artists

The Metaverse will undoubtedly have a major impact on the art world, giving artists the opportunity to showcase their work in a digital environment, allowing others to closely engage with them through 3D materials.

This enables artists to present their work without the need for gallery owners, curators, or organizations and to establish an audience based on their talents and ability rather than links to corporate middlemen.

Make ‘Digital Nomadism’ The Norm 

Think about how much easier would be if you didn’t have to commute to work every day. Wave goodbye to those hours stuck in traffic or stuck in crowds of people trying to board the metro during rush hour. 

But wait, don’t we already have people working remotely? Yes, that’s true. However, this takes working remotely to a completely new level. Employees can preserve a feeling of presence and linked physical space thanks to VR technology. You can be working from a gorgeous location and then instantly pop back up to the ‘office’ for a quick meeting with the rest of the team. This will undoubtedly increase productivity and the overall sense of freedom within the group.

Sharpen our Educational Techniques

The Metaverse’s virtual basis enables educators to teach in radically new and novel ways. Imagine that you’re in a history class, and instead of just looking at pictures of the Greek gods and temples, you could just teleport to Ancient Greece as you get a feel of life thousands of years ago. 

Or, imagine you’re learning a specialized technique, say a medical procedure or operating an aircraft. Nowadays, we already have the help of real-life simulators. The Metaverse will increase the practicality and efficiency as you’ll be able to go over and over the procedure side by side with the professional educator until you master it and are ready to face the outside world. 

Does the Metaverse Matter for Businesses?

Although the Metaverse is still in its development, ignoring it would be practically a suicide for any firm. Aside from computer behemoths like Facebook, other major companies such as Coca-Cola, Gucci, and Nike have made inroads into the Metaverse.

The Metaverse offers a lot of potential as a comprehensive virtual-reality world. Here are some business benefits that every company or entrepreneur should take into account:

The Whole World is at the Palm of Your Hands

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The Metaverse is bound to have the same (or an even better) effect the Internet did back in the day, in other words, breaking down geographical barriers across the world. It’s beneficial for brands and audiences alike, as it will serve as a platform where anybody can interact with any brand while increasing the opportunities for the latter brands themselves to target a worldwide audience. 

How it works at the moment is by brands spending tons of money and developing different marketing campaigns targeting different audiences in specific countries or regions. In the Metaverse, businesses will host advertising campaigns in one place, with people from all across the world having access. 

Employee Training

With remote working becoming a norm, businesses have to adapt and are always looking for alternative ways to train their employees. Sure, video calls work great in some cases, but how much better will it be if an employee and a trainer could meet in a relevant virtual setting? 

The Metaverse has the ability to significantly aid employee training by delivering realistic reconstructions and simulations of certain circumstances that employees may experience on the job, thus increasing worldwide production and efficiency.

Fire Up Customer Experience

eCommerce has revolutionized the way people purchase goods. Throughout the years, though, shoppers are swiftly outgrowing traditional internet shopping platforms. 

The Metaverse will provide a hands-on shopping experience in which they can really feel and experience things before purchasing. In order to keep customers hooked, businesses have the potential to find new ways through VR and AR where consumers are given the opportunity to get closer to the product.

Certain firms have already launched virtual malls where customers may interact with branded merchandise. Such advancements will significantly increase the efficiency of the entire customer experience, lower acquisition expenses, and enhance total profits.

Revolutionize Employee Engagement

Let’s face it: no one enjoys staring at a Zoom screen for hours on end! In a day and age where working remotely seems to have become the norm, the Metaverse may dramatically improve employee collaboration.

Horizons Workspaces, a Facebook demo, demonstrated how virtual worlds might revolutionize business operations where in a shared, virtual workspace, individuals may cooperate, deliberate, and discuss ideas. 


The Metaverse may be characterized in the context of advertising and marketing as a 3D and virtual area where individuals may be targeted with several lead generation strategies. Today’s closest equivalent would be social media, where users spend time and connect with their friends as they face different sorts of advertising and sponsored content.

We anticipate that the Metaverse will have its own distinct ad forms with comprehensive marketing provenance, allowing marketers to measure visits and invest wisely. Furthermore, the Metaverse might be considered a new narrative platform. Aside from typical advertisements that appear on Google, Facebook, or any other platform, you may have interactive adverts that communicate the message of the specific brand.

Here are Some of the Possibilities for Advertisers


Billboards should be a fantastic way for brands to advertise products as they are easy to design and integrate. For example, you may be able to glance out a virtual glass and see a billboard advertising your favourite snap-back brand.

Advertising in VR Games

As more VR games are developed for the metaverse, sponsored components might serve as a modest but obvious overlay on top of the gaming environment. An example would be the interchanging digital ads found in stadiums in sports games like Fifa, NBA, and WWE. 

Native ADs

Native VR advertising offers a lot of promise for marketers, as companies can construct full-scale experiences that tell a story. This allows consumers to engage with their goods and finally make an online purchase.

A good example is Nikeland on Roblox. This is a Virtual reality gaming platform where its users are able to engage in games while naturally exploring the company’s collection of shoes, clothes, and accessories.

Virtual Products as an Income Stream

Sales of digital products on virtual platforms are more than just a feasible business possibility, as they may amount to millions of dollars. Brands may construct virtual replicas of real-life things for metaverse users, opening up new revenue sources.

There is a lengthy number of firms that are already selling items in the metaverse. Balenciaga collaborated with Epic Games in 2021 to incorporate high-fashion Fortnite skins. Other high-end design brands, such as Nike and Gucci, have begun to develop virtual apparel lines. In summary, as long as an item can be depicted in virtual reality, it will have a market.

What Does The Future Look Like? 

The Metaverse’s future has been debated for years, and many individuals have different perspectives about it. Some believe it will never be completely realized, while others predict it will eventually dominate real life.

The latter group portrays the Metaverse as a massive simulated space, with websites serving as portals to virtual worlds. What we have now is just the “proto-verse”: a collection of distinct virtual worlds with varying user bases and access techniques.

It’s too soon to tell if the Metaverse will be the next technological revolution. Nonetheless, entrepreneurs might want to prepare their firms for a future in which the fine line between virtual and physical reality is severely blurred. 

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